One side is saying that Essence is one of the few remaining Black magazine's and that by hiring a white woman they are showing a dis-connect to their primary audience and are afraid that the new hire cannot deliver from the Black woman's perspective. Another perspective is saying that this new hire is well aware of the main audience of the magazine and is completely aligned with Essence's magazine's mission and will therefore deliver accordingly.
Hmmmm. Read a little more on this controversy and a quote from the Editor-In-Chief when you click below.
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